European factory shutdowns as a result of the COVID-19 crisis have resulted in an enormous production loss.

After recent warnings for a global shortages of semiconductor chips, car manufactures will be tested even stronger. In the last week it became clear on top of the challenges with semi-conductors, many brands are anticipating also shortages of battery cells.

The European automotive market is undergoing significant change, and one of the most striking developments is the rapid growth of Chinese car brands. Just a few years ago, these brands played only a marginal role, but today they are quickly gaining market share. By 2025, their combined market share is expected to reach around 6%, with projections pointing to approximately 9% in 2026. This growth is taking place in a market that is otherwise largely stagnant, meaning that the rise of Chinese brands is coming directly at the expense of established European manufacturers.

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