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From Manual to Automated: Transforming Vehicle Imagery at Network4Cars

From Manual to Automated: Transforming Vehicle Imagery at Network4Cars

At Network4Cars, we deal with a rapidly changing vehicle inventory on a daily basis. To provide our customers with a professional and visually engaging online experience, we needed a fast and efficient way to generate high-quality car images. Our previous manual process was time-consuming and limited our agility.

To solve this, we implemented IMAGIN.studio’s car image API. This solution allows us to automatically create professional-grade vehicle images, fully integrated into our CRM system. The results have been clear: a more polished and consistent look on our website, increased customer satisfaction and engagement, and significantly streamlined internal workflows.

In this article, we take a closer look at our collaboration with IMAGIN.studio — how it works, why it matters, and the tangible benefits it has brought to our business.

 

Introduction: About Network4Cars
Network4Cars is a leading player in the European car trade, with 25 years of experience  connecting cross-border businesses with the best deals on new, nearly new, and used vehicles. Serving a diverse clientele including garage owners, dealers, rental/leasing companies, and fleet owners, their international team prioritizes building strong relationships and providing tailored solutions. Network4Cars distinguishes itself in the market by providing a total concept: delivery of vehicles directly from their own stock, including transport to your location and the provision of all necessary documentation and administrative tasks. With a mission to deliver the best deal at the right time, Network4Cars operates in a fast-paced, dynamic market.

 

The Challenge: Keeping Pace with a Dynamic Market
Before partnering with IMAGIN.studio several years ago as one of their first clients, Network4Cars relied on manually photographing their vehicle stock. This process presented significant challenges:

  • Time-Consuming: Manual photography couldn't keep up with the speed at which their inventory and market demands changed.
  • Inefficient Workflow: The process was cumbersome for the product and pricing teams responsible for managing vehicle listings.
  • Lack of Professionalism: The resulting images didn't consistently provide the high-quality, professional look Network4Cars wanted for their website and customer interactions.
  • Scalability Issues: As the business grew, the manual process became increasingly unsustainable.

Network4Cars needed a solution that could generate high-quality, consistent car images quickly and efficiently, reflecting the dynamic nature of their business and enhancing their online presence.

 

The Solution: Automated, High-Quality Imagery with IMAGIN.studio
Network4Cars turned to IMAGIN.studio to automate and elevate their car image creation. Their goal was clear: find a solution to rapidly generate and update stunning car images for their website and marketing efforts, ensuring consistency and quality while saving valuable time. All displayed car specifications are automatically generated based on factory data (Jato) - and this data is also used to generate the images of the offered vehicles.

They utilized IMAGIN.studio primarily for high-quality studio shots that clearly showcased their vehicle offerings. The key implementation step involved integrating IMAGIN.studio's image URLs directly with their internal CRM system. This allowed the product and pricing teams to easily associate professional images with specific vehicles in their inventory, streamlining the entire listing process.

This integration meant that as soon as vehicle data was updated, corresponding high-quality images could be generated and displayed automatically, ensuring their website always reflected the current stock accurately and professionally.

 

The Results: Enhanced Professionalism and Customer Satisfaction
The implementation of IMAGIN.studio brought significant improvements to Network4Cars' operations and customer experience:

  • Improved Professional Look & Feel: The website and marketing materials gained a polished, consistent, and high-quality aesthetic.
  • Increased Customer Satisfaction: Clients provided positive feedback, specifically praising the clarity of the website and the professional car images, contributing to a smoother online experience.
  • Boosted Website Engagement: The enhanced visual appeal and user experience led to increased engagement on their platform.
  • Streamlined Internal Processes: Integrating IMAGIN.studio with their CRM significantly simplified the workflow for product and pricing teams.
  • Agility: The solution allowed Network4Cars to stay agile and responsive to market changes, quickly updating visuals as needed.

 

Testimonial: A Game-Changer for Business Pace
"When we first partnered with IMAGIN.studio, we were one of their very first clients. Back then, we were manually taking pictures of our stock, which, as you can imagine, was both time-consuming and didn’t match the fast pace of our business. Plus, it didn’t give our website that polished, professional look we wanted for our customers. We needed a solution that could keep up with the rapid changes in our market.

IMAGIN.studio stepped in and completely transformed how we create car images. Their platform allowed us to quickly generate high-quality images for our website, while also supporting our marketing efforts. With our market constantly shifting, there’s simply no time to manually create every image, so IMAGIN.studio helped streamline the process and made it much more efficient.

The results? Beyond the professional look and feel it’s given our website and marketing materials, customer satisfaction has increased, and engagement on our site has gone up too. Our clients consistently provide positive feedback, saying how smooth the process is and how easy it is to navigate our site, especially with the clear, professional car images.

Working with IMAGIN.studio has been a game-changer for us. It's not just about car images – it’s about having a solution that keeps up with the pace of our business and helps us connect with our clients in the best way possible."

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