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The European automotive market is undergoing significant change, and one of the most striking developments is the rapid growth of Chinese car brands. Just a few years ago, these brands played only a marginal role, but today they are quickly gaining market share. By 2025, their combined market share is expected to reach around 6%, with projections pointing to approximately 9% in 2026. This growth is taking place in a market that is otherwise largely stagnant, meaning that the rise of Chinese brands is coming directly at the expense of established European manufacturers.

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